Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
Have u spent $100m on your website? Conde Nast did. And then closed it.
Operating an online business is expensive.
Excerpt:
Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail, a mere nine months after its high-profile introduction.
The company said in a statement on Tuesday that Style.com, a global multibrand e-commerce site in which it had reportedly invested more than $100 million, had ceased ...
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May 11, 2017
May 11, 2017
LVMH is taking a stab at the online luxury market with 24 Sévres, the new shopping site and app. Definitely a competitor to Amazon in the luxury fashion arena. It might even eat their lunch in this category.
PARIS — Ian Rogers, chief digital officer of LVMH Moët Hennessy Louis Vuitton, sat in his sunlit office on Avenue Montaigne last month, alongside a large cactus with a mélange of Pucci-pattern skateboards and black and ...
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October 4, 2015
October 4, 2015
Conde Nast Traveler magazine adapts Herend's Golden Edge coaster into the perfect jewelry holder in its luxury cruise feature. Brilliant idea!
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